Posts filed under ‘Resources’
Do you know of any other successful integrations of CRM with ticketing solutions?
I was contacted by Lauren Carlson a CRM Analyst with Software Advice.
Lauren introduced me to a review she wrote on five CRM alternatives to consider other than Salesforce, namely:
- Microsoft Dynamics CRM
- NetSuite OneWorld CRM
- Oracle CRM On Demand
- Sage SalesLogix
- SugarCRM
The review is Salesforce Alternatives | 5 Cloud CRM Systems to Consider
I recommend having a browse, not because I have a problem with Salesforce. However, I do think that comparison is always useful, as is competition. I would also suggest that the needs of entertainment wrt CRM are specific and the major requirement that is not addressed by any of these is integration with transaction capability, such as ticketing, memberships or donations.
There is are only two such integrations I know of currently:
- Patron Manager is built on a Salesforce platform and incorporates a variety of transaction types (including: Ticketing, Subscriptions and Donations) within the web-based service developed by Patron technology in New York.
- Event2CRM is an integration of Microsoft Dynamics and Eventbrite online ticketing developed by CRM Innovation in Kansas.
Do you know of any other integrations of CRM with ticketing solutions? Let us know by all means by adding a comment to this blog.
There is a short common sense summary available from Software Advice: Ten Steps to Selecting the Right CRM Software that you can download after registering.
14 November, 2011 at 5:38 pm Tim Roberts ARTS Australia 6 comments
Arts Marketing Standards Are Now Available – updated
Some very useful resources have been developed by the UK Arts Marketing Association (AMA) in response to the National Occupational Standards .
National Occupational Standards (NOS) specify the standards of performance that people are expected to achieve in their work, and the knowledge and skills they need to perform effectively. The marketing NOS were adapted by the AMA for those working in the arts and cultural sector.
The result is a set of standards which explain what skills and knowledge marketers should have at each stage of their arts marketing career.
You can access the Full Standards online and they are also available as relevant to four levels of marketing roles:
Level 1 – Assistant – officer
Level 2 – Senior Officer – new manager
Level 3 – Manager
Level 4 – Head of department/director
The AMA have also produced some ‘toolkits’ to outline how the standards might be used by those in marketing roles, by their employers and by arts marketing trainers.
3 November, 2011 at 11:02 am Tim Roberts ARTS Australia Leave a comment
So you want a CRM solution for a small business?
Here is a quick review of just five of the increasing diversity of web based CRM solutions coming online. We just need to solve the integration of ticketing transactions and maybe we have an audience development solution for the arts and entertainment industries?
Salesforce Alternatives: 5 CRM Services for Small Businesses
- Zoho CRM – Free for up to three users; $12-per-user-per-month
- Landslide – Starting at $29 per user per month for up to five users
- SugarCRM – Starting at $360 per user per year
- Insight.ly – Free for up to three users and 200MB storage
- Stitch Labs – Starting at $12 per month for one user
12 September, 2011 at 12:51 pm Tim Roberts ARTS Australia 1 comment
How about a Google-Based CRM?
Insightly sounds like it may hold potential as an answer for many organisations customer and client information management needs.
“Insightly is a web based Customer Relationship and Project Management system for small business.“
It allows you to import Google Contacts, link Google Docs, export to Google Calendar and tightly integrates with Gmail. This means you can look up information with a Gmail gadget and track of email messages and it automatically associates and links each message saved with the right contacts and organisations for a complete email history.
Importantly it maintains a comprehensive history of all customer interactions including emails, phone calls, and meetings.
This is worth exploring further and they are an Austalian company!
20 July, 2011 at 1:22 pm Tim Roberts ARTS Australia Leave a comment
