Posts filed under ‘Social Media’
A colleague Steven Roth pointed out this research Social Commerce: A First Look at the Numbers:
“one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales.“
Eventbrite has taken a similar approach as mentioned in a previous FULL HOUSES post Building “Real World” Relationships Online and offers an integration with Sales Force CRM software. The Eventbrite Connector makes easy work of the API and allows the export of ticket purchasers to Sales Force to build a prospect database. The issue that is not clear is whether full purchase history is taken across to Sales Force and if the API is two- way. But it is FREE and it is a good start and I suggest that we will see more of this sort of integration with existing standards and less reinventing of the wheel.
We have heard of a fair few different mobile ticket options now using different methodologies from 2D to 3D and so-on.
What I find really interesting is how many are coming into the market and the best bit of all is that they are all adding their own unique features. From that will spring all sorts of unique innovation!
By way of example, I was intrigued by some fatures that San Francisco start-up MogoTix offers:
“The system can let multiple organizers see who’s checked in, broadcast the names of guests as they arrive and send out alerts to guests a few hours before the event.“
These sort of things may not appeal to everyone, but I love the fresh thinking and the application of the technology in new ways.
In actual fact, announcing guests “on arrival at the Ball” may have been around for centuries, but who is to say that in a social media world with its ever connected constituents that this may be as relevant today to Lady Gaga’s Little Monsters as to … the court in other fairytales like Cinderella?
Sending out alerts to guests a few hours before the event, why stop there? Send them out warnings about car park capacity, or a special offer at the in-house bar or restaurant or a special deal after the show and so-on. I know that some organisations have requested functionality to warn subscribers so they don’t forget that they have seats for a show the following week. Maybe the secret of good service is timely, relevant communication, whatever the medium.
Ron explores a case of virtual Word of Mouth first hand and then discusses the difficulties of identifying the sources and results of the diversity of conversations Social media may inspire. Ron then suggests some good ways to track the results of social media out in the wild.
“Not only is the conversation itself good, as it leads us to discover more about ourselves and the work, but those conversations can lead to real results at the box office.“
READ FULL ARTICLE ON GROUPOFMINDS Proof: How social media sold a theatre ticket on Facebook>>
As Forrester Research says “more and more companies are embracing social media networking under their marketing strategy to boost e-commerce”.
BookMyShow in India is at the lead embracing this with a Facebook application to allow FB Friends to “share details of movies playing in the neighborhood and allow each of them to pay for his own ticket, without even leaving the site’s page. Now, BookMyShow is about to release its Facebook ticketing application in the next few weeks.“
We all appreciate the potential value of Word of Mouth, personal recommendations and social networking and media, and we are now starting to see some of this potential unleashed.
With greater accessibility of purchase channels, more payment methods and more fluid regular communication between social groups, it looks like there may be less reliance upon the single event attendance organiser and most commonly purchaser of tickets. I believe that many of these initiator developments (invitations, RSVPs and more transaction options) facilitate greater accessibility and remove barriers that demanded a ‘social organiser’. Hopefully many of these social network developments will facilitate easier social organisation that encourages attendance and grows demand accordingly.
One of the greatest stumbling blocks to CRM and Direct Marketing, built upon the source of ticketing transaction data, is that only the purchaser is identified. What I also find exciting in such social networking developments is that there will be a potential to disaggregate transaction data below the level of the single ‘group’ purchaser of x tickets to the individual consumption level.
READ FULL ARTICLE ONLINE Time for ‘social’ shopping>>
Thanks to Karl Vosper in the UK for pointing out this story.
Live Nation and Ticketmaster have jointly announced that they will be powering the Concert Listings feature in iTunes 10. However, there is no confirmation from Apple that there will be any ability to buy tickets as well!
Robin Wauters questioned this on TechCrunch in Live Nation To Power Concert Listings, Ticket Sales In iTunes 10
“Correct me if I’m wrong, but I think CEO Steve Jobs left that part out of his keynote, although the official press release does mention Live Nation briefly, indicating only that the company will be providing tour info for Concert pages.“
FORMAL ANNOUNCEMENT Live Nation Statement on Apple iTunes® Concert Information
A pretty damning article in the SF Appeal that details recent blunders of Ticketmaster and Live Nation in the Social Media space.
“Monday morning and throughout the day, fans of the band The Swell Season received emails from Live Nation asking them “How Was The Show?” as part of a rating system. The problem with those emails, of course, is that those same fans witnessed a suicide at the very show they were being asked to rate by Live Nation.“
“With examples like these, Live Nation and Ticketmaster aren’t doing much to avoid remaining an example of a business who doesn’t do it “right.” It takes more than a blog, Facebook page, and a newly tweeting CEO — without social media grace, strategy, or a staff who demonstrates enough passion for the concert industry to work on weekends when an emergency arises, Live Nation and Ticketmaster add to the myth of industry conspiracy which is nothing more than the old music business attempting to ape a revolution happening today – right here in San Francisco.“
READ THE FULL ARTICLE ONLINE Ticketmaster Just Can’t Get Social Media Right
“Twitter is hardly the place to reveal a company’s strategy for dealing with the competing forces of rising artist demands and consumer demands for cheaper tickets, but blaming high ticket prices solely on piracy is disappointing.” Glenn Peoples on Billboard.biz
Azoff’s timeless rejoinder? … “glen peoples u r a jerk. …“