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	<title>FULL HOUSES: Turning Data into Audiences</title>
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	<link>http://fullhouses.org</link>
	<description>Exploring the CRM &#38; audience development potential of arts customer data.</description>
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		<title>FULL HOUSES: Turning Data into Audiences</title>
		<link>http://fullhouses.org</link>
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		<title>Super Subscribers: Saving the Day, Seeding a Loyalty Initiative</title>
		<link>http://fullhouses.org/2012/01/24/super-subscribers-saving-the-day-seeding-a-loyalty-initiative/</link>
		<comments>http://fullhouses.org/2012/01/24/super-subscribers-saving-the-day-seeding-a-loyalty-initiative/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 21:50:22 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[subscription]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1898</guid>
		<description><![CDATA[An instructive case study of soliciting donors from subscribers at 5th Avenue Theatre in Seattle from TRG Arts. Facing a funding shortfall in 2009/10, 2010/11 subscriber were approached to become “Super Subscribers” and make a donation to &#8220;enhance their theatre-going experience&#8220;. This is explained as follows: &#8220;Instead of requesting help for the organization, the letter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1898&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>&#8220;A Good Decision is Based on Knowledge, Not on Numbers&#8221; &#8211; Plato 400BC-ish</title>
		<link>http://fullhouses.org/2012/01/20/a-good-decision-is-based-on-knowledge-not-on-numbers-plato-400bc-ish/</link>
		<comments>http://fullhouses.org/2012/01/20/a-good-decision-is-based-on-knowledge-not-on-numbers-plato-400bc-ish/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 02:56:24 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[audience development]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Revenue Management]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Ticketmaster]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1890</guid>
		<description><![CDATA[Ticketmaster has hired &#8220;data guru&#8221; John Carnahan to head up it&#8217;s new Data Science group as the executive vice president of data science and engineering. Ticketmaster looks inward to mine for gold, hires data science expert (exclusive) I am sorry, but is it just me? A ticket is a means to an end. There is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1890&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Audience Development may yet, not be, a &#8220;non-job&#8221;?</title>
		<link>http://fullhouses.org/2012/01/13/audience-development-may-yet-not-be-a-non-job/</link>
		<comments>http://fullhouses.org/2012/01/13/audience-development-may-yet-not-be-a-non-job/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 00:54:11 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1876</guid>
		<description><![CDATA[A colleague, Jerry Yoshitomi of MeaningMatters, put me on to this article. I find this quite exciting for the future of Audience Development and the development of meaningful consumer models &#8211; Voter data crucial to Romney&#8217;s victory No, I am not going to bore you with a regurgitation of the seemingly endless US election process [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1876&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What do you reckon about the likely impact of these Marketing Trends on CRM in 2012?</title>
		<link>http://fullhouses.org/2012/01/02/what-do-you-reckon-about-the-likely-impact-of-these-marketing-trends-on-crm-in-2012/</link>
		<comments>http://fullhouses.org/2012/01/02/what-do-you-reckon-about-the-likely-impact-of-these-marketing-trends-on-crm-in-2012/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 07:47:26 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[audience development]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Discounts]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1872</guid>
		<description><![CDATA[Here are some more predictions of marketing trends that will impact CRM in 2012 according to Judith Aquino of CRM.COM in 5 Hot Marketing Trends (not surprisingly, mobile is at the top): Mobile Marketing QR Codes Voice Of Customer (VOC) Monitoring Social Media Marketing Video Finally, she suggests an additional trend with the &#8216;news&#8217; that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1872&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">VOC</media:title>
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		<item>
		<title>2011 in review</title>
		<link>http://fullhouses.org/2012/01/01/2011-in-review/</link>
		<comments>http://fullhouses.org/2012/01/01/2011-in-review/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 23:54:19 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1870</guid>
		<description><![CDATA[The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here&#8217;s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 7,400 times in 2011. If it were a NYC subway train, it would take about 6 trips to carry that many people. Click here to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1870&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>More transparency added to unfair ADD ON FEES</title>
		<link>http://fullhouses.org/2011/12/28/more-transparency-added-to-unfair-add-on-fees/</link>
		<comments>http://fullhouses.org/2011/12/28/more-transparency-added-to-unfair-add-on-fees/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 14:32:01 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[audience development]]></category>
		<category><![CDATA[Dynamic Pricing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Booking Fees]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1862</guid>
		<description><![CDATA[Fee Transparency = &#8220;a compromise to freedom of speech&#8220; Oh pullease &#8230; my ass Add on fees for &#8220;convenience&#8221; et al are just that .. convenient ways to squeeze more out of the consumer. Here is a good comparison of airlines and concert tickets. They are both interested in yield management and revenue maximisation, but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1862&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fullhouses.org/2011/12/28/more-transparency-added-to-unfair-add-on-fees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">timroberts</media:title>
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		<title>Will This Be The Start of CMR as Opposed to CRM?</title>
		<link>http://fullhouses.org/2011/12/16/will-this-be-the-start-of-cmr-as-opposed-to-crm/</link>
		<comments>http://fullhouses.org/2011/12/16/will-this-be-the-start-of-cmr-as-opposed-to-crm/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:40:15 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Legislation]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1849</guid>
		<description><![CDATA[It seems we may be seeing the start of a legislative push added to the slow industry evolution from Customer Relationship Management (CRM) toward Customer Managed Relationships (CMR). In April this year, the UK Government launched a new consumer empowerment strategy &#8220;designed to encourage businesses to release their customer data back to them so that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1849&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fullhouses.org/2011/12/16/will-this-be-the-start-of-cmr-as-opposed-to-crm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">timroberts</media:title>
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		<title>OK, do we finally have a RoI for CRM?</title>
		<link>http://fullhouses.org/2011/11/29/ok-do-we-finally-have-a-roi-for-crm/</link>
		<comments>http://fullhouses.org/2011/11/29/ok-do-we-finally-have-a-roi-for-crm/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 08:00:14 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1838</guid>
		<description><![CDATA[No, I am not having an annoying acronym attack, maybe a bit of alliteration though This is the headline that got my attention: CRM Returns $5.60 for Every Dollar Invested. With &#8220;an average benefit of $5.60 returned for every dollar spent&#8221; investing in CRM as they say is a &#8220;no-brainer&#8221;. They also suggest that if [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1838&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Isn&#8217;t it time you looked at integrating ticketing on Facebook?</title>
		<link>http://fullhouses.org/2011/11/29/isnt-it-time-you-looked-at-integrating-ticketing-on-facebook/</link>
		<comments>http://fullhouses.org/2011/11/29/isnt-it-time-you-looked-at-integrating-ticketing-on-facebook/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 23:38:38 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[box office]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1825</guid>
		<description><![CDATA[Rob Martin, Digital Marketing Manager at The Lowry, Salford explains the implementation of Facebook ticketing at their venue as reported on the AMA COMMONS. Of note is the fact that at a cost of just £500 to integrate the new service, it paid for itself in the first month! According to Rob &#8220;On average we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1825&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fullhouses.org/2011/11/29/isnt-it-time-you-looked-at-integrating-ticketing-on-facebook/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">timroberts</media:title>
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		<title>Things database marketers can learn from farming &#8230;</title>
		<link>http://fullhouses.org/2011/11/27/things-database-marketers-can-learn-from-farming/</link>
		<comments>http://fullhouses.org/2011/11/27/things-database-marketers-can-learn-from-farming/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 05:59:18 +0000</pubDate>
		<dc:creator>Tim Roberts</dc:creator>
				<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[audience development]]></category>

		<guid isPermaLink="false">http://fullhouses.org/?p=1822</guid>
		<description><![CDATA[A nice analogy from Ricky Bryan in his blog mARTsketing, Things database marketers can learn from farming. The topics Ricky addresses make a lot of sense: Divide your database into paddocks Not all paddocks are the same Rotate your crops Don’t over crop the one paddock Tend to your paddocks Do your maintenance – mend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fullhouses.org&amp;blog=746290&amp;post=1822&amp;subd=fullhouses&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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