Posts tagged ‘case study’
Crowd Sourcing Meets Audience Sourcing, or is it just Audience Choice?
Some interesting trends for the future in Brazilian viewers choose what gets screened in local cinemas.
Mobz, a cinema chain in Brazil, hopes to make use of digital cinema to broadcast of live events, concerts, movies and more.
There is no programmer or “central decision-maker (who) chooses what gets shown, however; rather, local consumers are invited to vote on the site for the shows or films they want to see. When enough people vote for a particular screening, Mobz negotiates the details with the content owners and theaters, and viewers can then buy their tickets through the site. Mobz promotes the screening over social networks, and provided a minimum number of tickets are sold, the event or film is then aired. If the quota is not met, then those who had bought tickets are fully refunded.“
This is a similar model to that successfully applied by the filmakers of Four Eyed Monsters to build audiences for their film outside the traditional distributor model. Social networks are used to spread the word and, in effect, consumer advocacy drives the audience development.
While this is unlikely to have immediate applicability to whole live performances, maybe we will see more audience sourced content like that on a recent tour by Rufus Wainwright (for the Baby Boomer challenged, yes the son of Loudon III). The audience could vote in advance for the choice of songs that Rufus sang on an evening.
You will note that I have not, however, suggested cast selection reminiscent of Big Brother!
24 October, 2011 at 7:53 am Tim Roberts ARTS Australia Leave a comment
Near Field Communication (NFC) and Ticketing … soon?
The video is not new now (2007), but it seems that everyone is only keener now to roll out NFC, we may be just waiting for ticketing providers and venues to support NFC.
PayPal has been trying out mobile to mobile payments via ‘bumping’ in PayPal bringing NFC to Australia in months
Visa and ANZ have been trialling NFC this year as reported in NFC Is Coming To Australia Sooner Than Later
Coming to a turnstile near you … soon
18 October, 2011 at 11:22 am Tim Roberts ARTS Australia Leave a comment
How Can Nonprofits Switch to a Data-Driven Culture?
Beth Kanter an influential writer on technology and not for profits, discusses how organisations can evolve to a data driven culture. A data-driven organisation makes use of the wealth of data at its fingertips and as a result is characterised by objective decisions based on constant monitoring and measurement. No surprises, key to the process of successful evolution is leadership.
How Can Nonprofits Switch to a Data-Driven Culture?
Beth suggests four evolutionary stages of a Data-Driven Culture:
- Dormant
- Testing and Coordinating
- Scaling and Institutionalizing
- Empowering:
A case study of DoSomething.Org provides and example of a not for profit exhibiting the characteristics and work habits of a data-driven organization and moving into the “Empowering Stage”.
To finish there are four tips for an organisation to make the switch to a data-driven culture:
- Start at the top
- Make the case to improve your measurement practice
- Think big, but take baby steps
- Share stories
“I keep saying that the sexy job in the next 10 years will be statisticians,” – Hal Varian, Chief Economist at Google
18 August, 2011 at 1:48 pm Tim Roberts ARTS Australia Leave a comment
CASE STUDY: Ticketing on your mobile
An entry in the 2011 Australian Mobile Awards in the Online Shoping & Payments category – Ticketing on your mobile with Moshtix.
There are a variety of notable elements in this implementation:
- Mobile optimised site – not an app.
- Ticket delivery via a mobile barcode allowing scanning direct on the phone – no paper ticket or physical fulfillment
- PayPal integration
- After purchase ticket buyers receive an SMS linking to their mobile barcode ticket
- Integration with Google Maps
- Social sharing of events through Facebook and Twitter
- Forwarding of tickets to friends from the same mobile
9 August, 2011 at 6:27 pm Tim Roberts ARTS Australia Leave a comment
Tools and tips for assessing the impacts of arts programs
Intrinsic Impact has been launched by WolfBrown as a free resource for arts managers, board members, students and others who work in the cultural sector. The site aims to change the conversation about the benefits of arts participation, disseminate up-to-date information on emerging practices in impact assessment, and encourage cultural organizations to embrace impact assessment as standard operating practice.
“How are people transformed by arts and cultural experiences? This question cuts to the core of both policy and practice in the cultural sector. Yet, aside from talking to audience members at intermission or watching visitors as they move through an exhibition at a museum, the sector lacks an established means of assessing non-financial outcomes.“
“While much has been written about the economic, social and other instrumental benefits of arts programs (i.e., the arts as an instrument of achieving some other end), the intrinsic benefits of cultural programmes have not been investigated with much regularity. One might argue, however, that without intrinsic impact, other benefits cannot occur. In other words, if the experience itself is unremarkable and does not create meaning, it is quickly forgotten and little benefit accrues.“
“We assume that audiences and visitors are different, somehow, after an arts program than they were when they first walked in the door. But, how are they different? Is it possible to measure what happens to people in their seats in a theatre or concert hall, or as they stroll through a museum or gallery? Do different kinds of cultural experiences create different impacts?“
“The answers to these questions could shed new light on how arts and cultural organizations create public value, and could profoundly influence both policy and practice.“
The Australia Council for the Arts has also explored the issue of Artsistic Vibrancy with the assistance of WolfBrown.
5 July, 2011 at 11:24 am Tim Roberts ARTS Australia Leave a comment
Emerging practice shared with you from Chicago
I recently attended the annual CultureLab meeting in Chicago and as part of the meeting of cultural consultants, funders and practitioners. The second day consisted of a variety of international best practice case studies ranging from Steppenwolf Theatre in Chicago to Malmö Opera in Sweden.
The presentations are available online at the CultureLab Emerging Practice Seminar
CultureLab’s Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.
Each year, two practice areas are selected that represent important developments for the arts field. The 2011 seminar focused on:
- Uses of technology in audience engagement
- Revenue management and dynamic pricing
The discussion of each topic featured several case studies drawn from arts organizations from USA to Sweden, and Australia and New Zealand in between.
13 May, 2011 at 11:54 am Tim Roberts ARTS Australia Leave a comment
PayPal seems to be getting serious about ticket sales, amongst other retail possibilities?
I received an email today from PayPal that was interesting and I thought it worth sharing with you.
PayPal is madly developing partnerships left right and centre.
They are trying to steer consumers to buy tickets on their mobile, but importantly using PayPal as a payment method as opposed to using credit card companies to facilitate the transaction.
Given the demographic, not surprisingly, cinema and concerts are the first targets, followed by flowers? 
Read about it online here>> PayPal Mobile Email
It appears they are attempting to position PayPal as different to credit cards as a method of purchase:
“PayPal offers a series of unique security features that ensure your personal and financial details are protected when you shop online, or on your mobile.
- Your financial details are not shared with online stores and sellers
- State of the art anti-fraud tools help prevent fraud before it occurs
- You could be reimbursed in full for any losses from unauthorised transactions <hmmm COULD BE>
- There is protection for eligible purchases in the case they don’t arrive
- The transaction process is completely encrypted to prevent hacking
- There’s no need to key in 16 digit credit cards numbers, simply use your login and password for faster check-out
- No information related to your PayPal account is ever stored on your mobile device, so even if you lose your phone, your credentials won’t be on there.“
30 March, 2011 at 10:22 am Tim Roberts ARTS Australia Leave a comment
The beauty of data visualization – David McCandless “… let the dataset change your mindset” Hans Rosling
“… let the dataset change your mindset“
9 March, 2011 at 12:36 pm Tim Roberts ARTS Australia Leave a comment
Will the next European Call Centre Awards be in Mumbai?
“We were put on this earth to make relationships,” “Why should call centres be any different?“
Call centres: can we learn to love them? offers an interesting case study from the award winning British Gas Call Centre. Operators (oops customer service agents) are taught to make judgments regarding callers based on the Myers-Briggs system and adapt their manner accordingly.
“Myers-Briggs dictates there are four personality types: the brisk “controller”, the sensitive “feeler”, the intelligent “thinker”, and the joke-telling “entertainer”. Customers reveal these traits … through their tone or their choice of words, and agents modify their conversation to fit.“
Segmentation of customers at initial service level, gee it makes sense.
Another item of interest is GetHuman that reveals which keys to press to bypass option menus for a majority of major product and service call centres. GetHuman was “started in 2005 by Paul English, now the CTO and Co-founder of Kayak.com Travel Search Engine. It began as a single web page on Paul’s personal web site, and was at first called “The IVR Cheatsheet”.“
6 January, 2011 at 2:24 pm Tim Roberts ARTS Australia Leave a comment
Customer Database = the Key to the Future?
Other industries are always interesting to watch for clues and ideas.
You can imagine my surprise to read the following passage in Databases Key to the Revenue-Streams of the Future:
“audience-development professionals need to focus their work on database management. “This is an essential competitive advantage and a barrier to entry … It’s a 3-D inside-and-outside picture of the audience that our marketers want. Whose job is it to build and maintain this? It’s the audience-development person.“”
Was this an enlightened arts organisations or a visonary venue? No, it was Canon Communication (now UBM Canon) a media products company serving the advanced manufacturing sector focussing on medical devices and electronics engineering.
It then suggests the audience development role is “the audience-development function is out in front of both editorial and sales.” I would moot it is also, or should be , an ambassador for customer service as well. Value is delivered to customers by the appropriate offering at the right time.
The scale is large for a company, with revenue of $106 million with 74 separate databases. “All of our audiences were scattered, and it was not a pretty process to try and merge them,” However, that is a problem that many arts organisations will recognise. Reconciling different sources of truth, let alone standardising subsequent information collection.
22 November, 2010 at 11:11 am Tim Roberts ARTS Australia Leave a comment
