Proof: How social media sold a theatre ticket on Facebook
Ron explores a case of virtual Word of Mouth first hand and then discusses the difficulties of identifying the sources and results of the diversity of conversations Social media may inspire. Ron then suggests some good ways to track the results of social media out in the wild.
“Not only is the conversation itself good, as it leads us to discover more about ourselves and the work, but those conversations can lead to real results at the box office.”
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