Proof: How social media sold a theatre ticket on Facebook

17 September, 2010 at 2:10 am 1 comment

A great blog article about monitoring social media and quantifying RoI from San Francisco colleague Ron (Big Game Hunter) Evans of GroupOfMinds.

Ron explores a case of virtual Word of Mouth first hand and then discusses the difficulties of identifying the sources and results of the diversity of conversations Social media may inspire. Ron then suggests some good ways to track the results of social media out in the wild.

Not only is the conversation itself good, as it leads us to discover more about ourselves and the work, but  those conversations can lead to real results at the box office.

READ FULL ARTICLE ON GROUPOFMINDS Proof: How social media sold a theatre ticket on Facebook>>

Entry filed under: audience development, box office, Case Studies, Online, Social Media, Web 2.0. Tags: , , , , .

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