If we’re going to f$#@ subscribers, we should tell them we love them first …

7 July, 2011 at 5:04 pm Leave a comment

Thomas Cott brought this to my attention an Interview with Michael Ritchie Artistic Director of the Centre Theatre Group in LA by Theresa Rebeck on HowlRound.

He shares his perspective as a producer to a variety of marketing issues such as subscriptions, memberships, pricing and discounting. The  programming focus  makes for interesting (if not colourful) reading:

… fuck subscribers. I’m so tired of subscribers. They drive me nuts; they’re strangling me; I hate them. I don’t care how good they are; I don’t care how much money they bring in. Fuck subscribers! And someone there at the table said well if we’re going to fuck them we should tell them we love them first, and we should figure out a way that we can fuck them but they stay anyway. How could we have it all?

Entry filed under: Arts Marketing, audience development, Price. Tags: , , , , , .

Tools and tips for assessing the impacts of arts programs Relationship Marketing: Old wine in a new bottle?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

FULL HOUSES – Turning Data into Audiences

Exploring the CRM and audience development potential of ticketing and the customer database.

Enter your email address to follow FULLHOUSES and receive notifications of new posts by email.

Join 1,086 other followers

Ticketing Professionals Conference



Get every new post delivered to your Inbox.

Join 1,086 other followers

%d bloggers like this: