Posts filed under ‘Social Media’
Some interesting trends for the future in Brazilian viewers choose what gets screened in local cinemas.
Mobz, a cinema chain in Brazil, hopes to make use of digital cinema to broadcast of live events, concerts, movies and more.
There is no programmer or “central decision-maker (who) chooses what gets shown, however; rather, local consumers are invited to vote on the site for the shows or films they want to see. When enough people vote for a particular screening, Mobz negotiates the details with the content owners and theaters, and viewers can then buy their tickets through the site. Mobz promotes the screening over social networks, and provided a minimum number of tickets are sold, the event or film is then aired. If the quota is not met, then those who had bought tickets are fully refunded.”
This is a similar model to that successfully applied by the filmakers of Four Eyed Monsters to build audiences for their film outside the traditional distributor model. Social networks are used to spread the word and, in effect, consumer advocacy drives the audience development.
While this is unlikely to have immediate applicability to whole live performances, maybe we will see more audience sourced content like that on a recent tour by Rufus Wainwright (for the Baby Boomer challenged, yes the son of Loudon III). The audience could vote in advance for the choice of songs that Rufus sang on an evening.
You will note that I have not, however, suggested cast selection reminiscent of Big Brother!
Thanks to Andres Silva at Universidad Andrés Bello in Chile for pointing this resource out.
Diane Greig Senior Partner @CultureSparks spotted this article: 4 Ways Smartphones Are Changing Consumer Shopping Behavior
“Two-thirds of smartphone or tablet owners have used their devices to make purchases and more than 80% have used them to help in the purchase decision.”
The L.E.K. Consulting Mobile Commerce Survey identified four trends that businesses should monitor:
- Price Harmonization:
- Deeper Customer Relationships:
- Social Media Influence:
- Flash Retailers:
Download the full Report online here>>
ConcertCrowd is a Facebook App that presents a dashboard listing all the upcoming shows in your area. You can click on “Your Artists” to see when bands that you’ve “Liked” on Facebook are playing, or “Recommended Artists” to see when your friends’ favourite bands are playing. The app also allows you to add concerts to your calendar, post events to your wall, email them to a friend and buy tickets.
The Lowry in the UK has taken “a strategic approach to social media presented as part of The Lowry’s overall digital marketing plan. Fans of The Lowry’s Facebook page have also increased by 85% in the last financial year as a result of this strategy.”
“We have worked hard to make sure that social media supports The Lowry in all of its functions, not just commercial ones. We use Twitter and Facebook in different ways to spread information about events, our community programme, insider gossip (“Willem Dafoe is eating soup in the canteen”) and, crucially, as a listening platform. Recently when we saw Facebook take over Google as The Lowry’s top referring site, we asked our developers Web Advertising in Leith to look into ways in which we might make it easier for people to book tickets directly. And they’ve done it! Now, you can book tickets right from our Facebook page for all Lowry events.” – Robert Martin, Digital Marketing Manager, The Lowry
Insightly sounds like it may hold potential as an answer for many organisations customer and client information management needs.
“Insightly is a web based Customer Relationship and Project Management system for small business.”
It allows you to import Google Contacts, link Google Docs, export to Google Calendar and tightly integrates with Gmail. This means you can look up information with a Gmail gadget and track of email messages and it automatically associates and links each message saved with the right contacts and organisations for a complete email history.
Importantly it maintains a comprehensive history of all customer interactions including emails, phone calls, and meetings.
This is worth exploring further and they are an Austalian company!
The results have just been published and provide a valuable insight into a rapidly evolving area that seems to be characterised by enthusiastic adopters and sceptical recalcitrants, and little in between.
The study looks at 207 cultural organisations using over 20 networking platforms. I am not sure how internationally representative the sample is, but it does include a sprinkling of non-US organisations.
Two interesting top line findings are:
- The average arts organisation is active on 3 social networks (Facebook, Twitter, YouTube) and uploads 66 new pieces of content each month.
- Facebook Pages that are updated multiple times per day, use a customized URL and feature a custom Welcome tab have more fans, who interact with the page more often, than those who do not.
The full report is available online here: “The Tangled Web: Social Media in the Arts”
It is well worth a read.
I recently attended the annual CultureLab meeting in Chicago and as part of the meeting of cultural consultants, funders and practitioners. The second day consisted of a variety of international best practice case studies ranging from Steppenwolf Theatre in Chicago to Malmö Opera in Sweden.
The presentations are available online at the CultureLab Emerging Practice Seminar
CultureLab’s Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.
Each year, two practice areas are selected that represent important developments for the arts field. The 2011 seminar focused on:
- Uses of technology in audience engagement
- Revenue management and dynamic pricing
The discussion of each topic featured several case studies drawn from arts organizations from USA to Sweden, and Australia and New Zealand in between.